Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Toast - Apps and Software LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a youth pastor and have used this test for my leaders, students and adult groups on multiple occasions. It is useful, simple and helpful.
Ratings need explanation, eg 1 = Totally Disagree, 3=Neither agree not disagree, 5=totally agree, or something like that. The Share feature does not work - tapping the mail icon cause the app to crash/close. Would be great to include scripture references for each of the gifts.
Easy and simple
Discover the unique ways God has gifted you. This personal spiritual gifts test walks you through 80 thoughtful questions across 16 distinct gifts, gi...