Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Victorien Genna · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
iPad has quite a few little gems for music making, this is one of them! Can get some really interesting things going quickly and easily, with full integration into the iPad ecosystem for sending MIDI in apps like AUM and Cubasis. Good stuff.
Pond is a MIDI sequencer built on one simple idea: drop a stone in the water and let the wave play the notes. Every cell of the pond is a note. Tap a...