Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jason McCarty · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I see that the new update could make the app look better. I think the idea is ok but unfortunately the new format has made the app largely non functional. The free rides window and the filter covers 80% of the screen so that when you are looking through the event you have to do it through a little window at the bottom of the screen. The app might have looked like hot garbage before but it functioned. Hopefully they will update it soon. I think the filters are should disappear when you scroll down away from them and I don’t think the windows advertising the free rides with go kart is supposed to function this way at all. I am admittedly on iPhone SE which might not be the ideal screen resolution for the app
Love the app it is functional and helpful to find good food
NoogaNightlife+ • Chattanooga’s Local Nightlife Companion Your go-to app for everything happening in the Scenic City. Browse live events, specials, ha...