Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ABDERRAHMAN BOUNOUR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Looks like the app works but it really doesn’t I can only watch trailers bad advertisement…..
It seems like an amazing app, like I love the format but for some reason I am not able to watch anything on it, it’s only trailers and everything is locked, so besides the amazing format, the watching ability is really bad.
It’s a great app but I have no idea how to watch stuff on it?? The only thing that looks like it could be a play button that just takes me to the trailer. I’m very confused
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