Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EMILY CECILE BUCKLEY-MATURA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have used a lot at restaurants with decent wine lists but servers lack expertise. Have not been let down.
Finally, an app for people like me who have no idea what wine to choose 😅 It’s simple, helpful, and takes the guesswork out of everything. Love it!
Perfect app to find new wines tailored to your taste and keep track of the ones you love!
You open the wine list. Eighty names, half in a language you don't read, and the waiter is standing there. So you point at the second-cheapest bottle...