Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jack Bittker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app, ready to go hunting for some creatures, and this is so stupid. I took the photos, it said scanning… and then nothing happened, this happened every time, it still doesn’t work, it’s so stupid
This app is incredibly accurate and easy to use. The badges keep me enticed to hunt for more unique wildlife! It provides detailed and interesting information about the wildlife. I’ve used it for birds, insects, and it’s been spot on every time. Blaze is so cute and helpful, i love him!!!
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