Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PlusMinusOne, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I always felt like other menstrual cycle tracker apps were giving the same suggestions to everyone, even though we all feel different throughout our cycle!?! Then I’d usually get overwhelmed or bored (both tbh). Melda feels more personal, like it actually adjusts to how I’m feeling instead of assuming we’re all the same. Thank you for the ppl who build it 💕🧜♀️
My friend told me about this new period tracker app. Tbh I’ve been only using for a few days but already feeling much better. Now I understand why I’m having certain period symptoms and how to deal with them. It’s a true lifesaver! Also i gotta say that Melda is so cute and supportive 🥰 I feel like I’m making a new friend who understands me and help me go through the ups and downs on my cycles. Love love love 🫶
downloaded it randomly… it’s been a few days since i started using this period tracker and it already explains WHY i feel the way i do (which i’ve never really understood before). i’m not overthinking my whole day anymore
◉ Meet Melda Cycle & Period Tracker and download for FREE. Melda is reliable, 100% private period tracker and a smart AI companion you can actually...
| Name | Price | Type |
|---|---|---|
| Weekly - 2.29 | $2.29 | Weekly |
| Weekly - 4.99 | $4.99 | Weekly |
| Monthly - 9.99 | $9.99 | Monthly |
| Yearly - 7 Days Trial - 29.99 | $29.99 | Yearly |
| Yearly - 7 Days Trial - 39.99 | $39.99 | Yearly |