Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ROKU INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried Howdy and I really liked it just didn’t see the need to keep it I do love the older content and add free low price those features alone makes it a really good app and I will definitely subscribe from time to time
Found lots more TV shows and movies to watch. Not just old reruns.
Love the content but navigating it is near impossible and there are literally no user settings. Everything is tied to the Roku Channel like it’s just an overlay. And just today all of my “continue watching” is gone. I’m struggling to find what shows I was watching and where I left off on them. A very frustrating user experience.
Howdy is a new streaming service from Roku that brings you unlimited access to iconic TV shows and movies, and familiar favorites—all for less than a...