Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗STC MANAGEMENT GROUP, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When adding or selecting the services i want is unnecessarily difficult. It’s not very intuitive where to go or how to get services loaded, and I found myself searching around the app trying to figure it out. This part of the user experience could definitely be more straightforward and user-friendly. The front desk insists that you use the app, but they didn’t even know how to navigate it.
20 stars out of 10
The Wellness City application is intended for clients of our Wellness City salons. The purpose of this application is to encourage users to check-in,...