Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DC DSLBD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s extremely odd to force people to download an app to see a schedule, and then, the app is missing a simple schedule of events by neighborhood by day. What’s there isn’t user friendly enough. The interface also doesn’t fully fit on my phone, so when I click on the icons on the map, I can’t close the pop up. Maybe I’ll miss something great, but probably will do something else tonight because the app wasn’t simple enough for us to make plans with.
I keep trying to see the restaurants but it keeps closing the app
Sorry, but Art All Night doesn’t need an app like this, but if we’re doing this, it needs to be able to filter by neighborhood and sort by time. Also the events list consistently crashes on my phone. I imagine there will be more crashing reports when people start trying to use this Friday and Saturday. We just need a text based list of events with a simple map, this is complicating everything.
Your ultimate guide to DC Art All Night! Discover events citywide with interactive map and list views. Filter by location, date, and preferences to fi...