Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Google · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am using this app on an iPhone 14. I thought this was like Gemini and upon downloading and starting I was pretty disappointed. The AI didn’t seem that good and the app kept freezing after a couple prompts. When I looked into it, I realized this was actually Google‘s Gemma four model instead of running in a data center around on my device, which was mind blowing. Even with the freezing. I’m gonna take this experience like a plane. You can’t really complain when you’re flying 4000 feet in the air 12 times faster than anything on the ground. In AI model that runs on my device off-line is exactly like that. I’m excited to see where this type of projects by Google go!
Some features are really strong, such as text generation and image recognition. It can even control the flashlight, but lacks the ability to acquire location and create calendar events.
Yes, it is smart. If you’re on a smaller iPhone with less RAM, it knows which models are available, and the models do have a lot of baked intelligence. I tried to use the one for iOS specific actions, there’s still barely any functionality. The pre-created prompts that are listed are almost all that it can do. I tried opening some apps, I tried creating an email. I tried changing any settings. It was basically utterly useless. Small local prompts that don’t memory are basically the best they can do at this point. And the worst part is there is no widget available to quickly call while still on the home screen. You actually have to go into the app in order to do a basic function that is faster to do with the widgets. It’s still a solution looking for a problem.
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