Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Google · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The mobile app was my go to first thing in the morning in order to quickly look at the previous days stats. However the new user experience seems to have made it more clunky to use. You need to refavorite your views and then it very easy to in favorite by tapping the wrong location. When switching view the report your on Isn’t saved so now it takes multiple clicks to get to it again. When you’re checking a fair number of site. We used to take under 5 minds have now become a 15 to 20 min process This clunkiness is also making me hesitate is exploring the app further. Really hoping the team studies the past experience and tries to build the good part of that back into this
I wish it was more customizable. For instance i have multiple sites connected by default. That’s great since they go hand in hand, but wish I could separate them. Also wish I could set all the pages exactly the way i want them instead of having to go through a bunch of different ones. For instance a smaller site like mine cares more about the individual user than bulk activity. However the app is still very useful and is better than most other apps ive used... so overall im satisfied.
I absolutely love being able to look at this info on a phone- there are plenty of times when I want to check on my active audience numbers/basic audience stats but don’t necessarily have my laptop with me, and this is great for that. One thing that I often find frustrating is that there are many metrics in the desktop browser version of Analytics that I can’t construct with the supported views/data streams/comparison options in the mobile version of the product. It would be great to either expand the app’s feature parity with the browser version, or to enable it to load/sync and render packaged/serialized representations of the dashboard views that had been constructed in the browser version of the product.
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