Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mike Whaley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really nice, simple app that does exactly what it says. Would love the ability to add some notes to a roast.
I just used this to record my roast from yesterday after-the-fact, and it’s a very simple interface—which is good. I love that I can save my roast profiles and favorite them when/if I deem the bean worthy of a repeat attempt. Well done!
This simple coffee roast timer is used with your roaster of choice. Add your roaster name, bean name and green weight with units on the setup screen....