Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗梦成 李 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is well-designed to play with friends. It’s clear whose turn it is and a simple tap chooses the word for the team. Being a spymaster is *almost* as easy, but not quite. While you can see the word list for your own team, you can’t see the list of the other team’s words except on their turn, and you can’t see these lists with the neutral words also on screen or, worse, the assassin. This makes building clues a shot in the dark. Without knowing the assassin you don’t know how dangerous you’re getting with clues. I’d like to be able to see the whole board color-coded at once and I’d like to be able to type my clue in for my team and have the game track the clues so my team can try to keep track of what they already guessed. I like it so far, but it’s not quite all there for me yet.
Codenames is a fast, team‑based word association game built for parties, family nights, study breaks, and quick office fun. Two teams—Red and Blue—rac...