Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charles Bennett Honig · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is a really cool concept and I find the UI to be very intuitive. That being said, I wish the tracking feature worked when the app was closed. I’m typically using my phone on the train/bus so to be able to still use it while tracking the ride itself would be a good feature.
I enjoy the app but was curious if expanding to include Pace and Metra is on the radar at all. For me I often take a Pace bus to a form of CTA transit and would be eager to see it implemented especially since it would greatly affect my transit value metric. I understand that adding support for Pace and Metra would be a huge undertaking since it is such a large network but I just wanted to mention it!
Great way to track something I already do everyday!
Turn your CTA rides into meaningful, personal data. Track distance, spending, CO₂ impact, and more. Compete with Chicago riders on city-wide leaderboa...