Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midwest Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the app. Looking at my accounts is easy and transferring external has been added which I love.
I understand everything changes and new things take getting used to, but this app although it is fast is it only best feature. I understand I can adjust the layout and some of that I am working with, but it is not as user-friendly as the old layout. I am also not seeing things pending like deposits used to in the past. As time passes and the bugs get worked out, I may change my rating from a one star rating.
When I do one check, it won’t let me deposit another check without completely closing out of the banking app going back in and it’ll let me. When one bank or one of the check has been processed and deposited. I should think I would be able to make another deposit without having to close out of the app.
Midwest Bank Digital Banking "Bank on the go with the Midwest Bank app--simple, secure and always there when you need it." Default Full Description B...