Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muhammad Asim · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Figured I’d give this game a chance even though all reviews said it sucked because of the ads. What a waste of time. I played for 10 minutes. Watched more ads than I can count. DO NOT DOWNLOAD!!
I’ve had to endure a couple ads before I got to the start button and every time I press the start button I get another ad. I’ve seen at least five ads and haven’t gotten to play it. Deleted.
How can you review a game you can’t play. From the moment I opened the game all I got was ads. I was never able to play the game. Don’t waste your time on installing the app.
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