Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alex Kitcoff · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This works great for me. I need it because of certain restrictions on my phone and can’t use native Display options. Uses pictures in picture, so like small video window is open while the app is running. Keep that in mind and check
Run the app and nothing happens.
Ugh. Paid $2 for this but I can’t play music while this is on. Doesn’t work for me. Waste of $$.
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