Wipr 2

Hands-down, the best Safari extension and one of my favorite iOS apps of all time. I love the way it removes distracting (and often malicious) advertisements from webpages. It restores sanity to the Internet at a time when almost all webpages are fraught with visual noise. The original app was well worth the money and I did not hesitate to buy Wipr 2 as soon as it became available. It’s hard to overstate just how great it is. Perhaps the best compliment I can offer is that it feels like this is how the web was supposed to look all along. When I borrow someone else’s device, I am immediately repulsed by the appearance of most websites and discouraged from completing that task. I would much rather just wait until I can get back to my own device, where I feel right at home. Thank you, Kaylee, for making such an outstanding app. It elevates Safari and, by extension, all of Apple’s platforms.

Unlike so many others, you can tell the author uses apps all the time. Very locked in on what makes apps/ programs truly useful. A big part of that is not allowing advertisers to interfere in the enjoyment of using the software she created when it is used. This takes WISDOM, not intelligence. At times I think there are about as many technically motivated programmers in the world as there are fire ants. Unlike those programmers, who seem to be everywhere, programmers who develop software that truly is an excellent and non-annoying application are worth getting to know, they are rare. Any developer that tells you how fast he/ she can have your program done and trouble free in only a few short days or weeks - has a team of dozens of talented designers OR, likely is starting on a template framework being adapted to what the developer perceives the needs to be met for the client. Many developers think they can make even more money by including numerous ads for other software titles. That theory works as well as going knocking on doors during the championship game. They will be home, but want to talk to a salesman about as much as shaving their head with a butter knife while chewing on tinfoil. Knowing how to address a customers needs takes plenty of smarts. Knowing how and when to sell your software to them at the best possible time takes wisdom. Go with wisdom every time.

I have been using Wipr for a while now, as soon as I got news of a new version of it, I had to buy it and test it out to see how it held up to its predecessor, and I will say.. this is the best ad blocker I have ever used. I have performed a series of tests with ad blocker testers to see the filtration list and how it holds up, and it has performed beautifully, it has filtered everything in this complex test, but let’s be honest.. the user wants to know how it performs on day to day use, I read articles and watch videos on the web constantly, I have not been interrupted with advertisers spamming me with junk that consumes my data and makes pages hideous, instead, I have had a fast, beautiful pleasant experience on every single website I have visited. I usually find myself dreading reading an article and having to just put it in Reader Mode to remove all the clutter but now I can enjoy pages without any worries. What about videos though? Well.. I haven’t seen a single advert pushed down through any of the services I consume media on, that you may likely find yourself using. I have even gone through foreign sites and have had a pleasant experience with them with again, no adverts. What about battery? Extensions CAN be resource intensive, this one is not that. You will find yourself not only having what I would say to be the best experience on the web with the WebKit engine that is super light and efficient and arguably in my opinion stronger than that of Blink or Gecko, and with a very light and easy to install ad blocker that beats out the rest. This is an essential if you are a frequent browser on the Safari browser. 5/5 Stars.