Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗S TOUS SL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is not functional at all. Tous should provide an official app that works. For a brand that sells expensive pieces of jewelry, it’s not acceptable to have an app so bad that their customers don’t feel safe using it. It is worse than the first one, you can’t even access your bag without it crashing. Truly disappointing .
I was excited to see that Tous made a new app, because the previous one was very bad, to my surprise this one is worse!!! As the official app of an expensive and recognized brand has such an unusable app, seriously, there are not all the details of the garments, you can’t zoom in, you can’t enter the account anyway, I prefer not to buy anything online than to live the bad experience
This new app is horrible, you can’t login to your account, it’s very glitchy and once you succeed and are able to login some of the in-store information is gone, which shows in the old app. There is no improvement from before, I think is worse!!!
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