Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Henrik Hovhannisyan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I deleted this app right after downloading it. Thought I’d like it but it made me watch ads more than let me explore. I didn’t even see the interface. I can already tell what this app will be all about. I gave it one star for the name. Apparently, this app is not open-source.
Before I could even see the user interface and an advertisement that you must watch in order to close or proceed. Only moments later the same advertisement played again. Once I could close it graphics with misspelled text was scattered throughout. What a bad first impression. I deleted the app.
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