Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arnold Rauers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
An exceptional remake of the original. It introduces additional ways to customize your deck while adding difficulty through enemies. As if right now I have not been able to make it to advanced but I have a feeling that the higher difficulty will use the stickers and other abilities. It is making it to advanced and higher difficulties that is my problem. As strictly free to play I have difficulty obtaining items with items exceeding the amount of my coin purse it is tough to continue the game. I am a fan of the ads it doesn’t lock necessary content. But I would love to unlock higher difficulties but at this slow pace it is proving cruelly annoying. My only suggestions would be to lower the prices of items to 250 instead of 275 so free to play can access them easier without needing to open a chest. Thank you for reading this.
if you want to make a game finishable/winnable/completable only via in app purchases, you need to say that in the description. don’t claim to be free to play. i thought i finally had found an amazing card game that had an OPTION to buy and support if we wanted to, not having an appearance of free. but you can only collect 250 coins without buying an upgrade to your pouch. no biggie, i build up coins and buy cards to grow my collection, hoping to complete it slowly but surely. now, as i’ve progressed in the game, you need 275 coins to buy a card. so i cannot do that now without purchasing to upgrade my coin pouch. disheartening and im deleting the app now. it just feels misleading UPDATED TO ONE STAR AFTER DEVELOPER CALLS ME LIAR lol. you DO need to pay to upgrade your pouch to collect the coins you earn, weirdo. forcing ads for a *potential* coin overage is not integrity or honesty. also, how is one to know that ads can exceed your pouch maximum? i never would’ve known unless you told me. why would i try. it’s a maximum for a reason you claim to be free. if you want to buy the cards to finish the game, you must do an in app purchase to upgrade your pouch. read all other 1-2 star reviews. just be honest and upfront, that’s all players want. where’s your response to the hundreds of similar comments calling them liars?
For me, the original Card Crawl was a staple when it came to mobile gaming. From its first launch day until about 4 days ago it had a spot on my phone. Since the release of Card Crawl 2, I obviously havent played it as much. Card Crawl 2 if better in every way. Playable characters that actually change the gameplay, new game modes that keeps to the core charm of the original. It should be everything I hopped for, and it’s pretty dang close. Enter micro transaction, and a monthly charge to keep out advertising. I’m not a dev, so I don’t know the costs and time it takes to not only make a game but make sure it earns money. I’m a gamer. And as a gamer, nothing pulls me out of having a good time then having to watch ads and deal with micro transactions. I would rather pay a base price and enjoy the content, without the limitations of watching an ad to earn coins to play the game, I see enough of that from not good games. I hate to see it with the games that are actually good. All that being said, it does seem like the developer has gone about it in a tasteful way. Most the ads are voluntary, but if you want to get new stuff out the game they’re kind of inevitable. I love this developer, and all their games. The first Card Crawl is still one of my all time favorites. Micro transaction and ads are lame though.
Card Crawl 2 is a solitaire dungeon crawler card game. Grab your deck and dive into exciting new game modes, battling your favorite tavern dwellers....
| Name | Price | Type |
|---|---|---|
| Hero Set Purchase | $0.99 | One-time |
| Chest Pack | $0.99 | One-time |
| Tavern Dweller Pass (Monthly) | $0.99 | Monthly |
| Pouchy Upgrade 1 | $1.99 | One-time |
| Starter Pack | $4.99 | One-time |
| Pouchy Upgrade 2 | $5.99 | One-time |
| Booster Pack | $8.99 | One-time |