Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ellie Activewear · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been a member VIP for almost 8 years. When I first started with this company, their clothes were good quality, fantastic deal, and lots of great choices. It has gotten worse and worse and worse quality. The selections have been awful, and when you do find something you like, how is it that they run out of your size before a week is up after coming out? I’m definitely going to cancel my subscription and it’s a shame because they were awesome when they were good.
Always errors out when trying to skip the month whether on app or on website. I’ve been a member for a long time and the continuous changes to access my account is annoying since it’s never a smooth transition. This is my second month trying to skip using app and website and running into issues.
I love their app, works way better than the website!
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