Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zach Smith · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Last week I was driving to work after getting my morning coffee, when all of a sudden the urge to get to the bathroom hit me…I was on the highway and was not too familiar with all the exits and what bathrooms were quickly available. More importantly, the cleanliness. Luckily enough, I was able to find “Find Your Throne” on the App Store and quickly find a 5 star bathroom. 2 minutes later I got off the highway, pulled into the parking lot, and walked into a clean/private bathroom. This app was a great idea, and I will keep this on my main page moving forward.
Helpful on road trips to find a clean bathroom with a changing table for our one year old! Essential for city living when you find yourself too far from home and in need of a place to relieve yourself. How has this not been invented already?
Crowdsourcing the availability of decent and clean restrooms makes too much sense. This is incredibly helpful while traveling, and will be even better as the user base grows. The functionality is great and it’s easy to use as well
Our app helps you locate, rate, find bathroom codes, and share reviews of public restrooms near you, ensuring you always have access to the facilities...