Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Banziger · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall, the app works well, and there are no large issues. As far as I have seen, the search function works alright. I do still have a few suggestions though: A button to open your own user profile, without searching for it; the ability to join a studio after you have been invited in your messages; the ability to put a project in full screen, maybe with controller buttons overlayed or to the sides; iPad support, of course; and maybe a little bit of UI customisation, such as changing the colours of the background and highlights to any specific colour. Currently, the app looks just a little bleak, in my opinion, compared to the original homepage of the Scratch website, and I think the ability to customise the colours of the UI would make it feel a little bit more fun. Also, I think that comments on all pages shouldn't be hid behind a button, and should just be scrolled into. Being a pop-up menu, they feel like a minor feature, while for many people comments are the place where the most time is spent; thus the pop-up sliding over the rest can make the screen feel a little fragile to be on for extended periods of time (easily swiped away, not really intended to be the main menu, etc.) As it is now, I would recommend Itchy for anyone who enjoys playing platformers or games where the input is almost entirely from the keyboard; but games relying a lot on finely positioned clicks can be very difficult due to the small size of the project player. Itchy is also nice for the social aspects of Scratch, but, as I said, would feel more comfortable if the comments were more prioritised. A couple things I really like about it: Firstly, the local multiplayer feature, since it is really quite innovative and I can already think of a few new kinds of projects that can be made with it; and secondly, the ability to see more than just a few recent things that the people you follow have been doing. Especially for those who follow a lot of people but still care about what each of them are doing, this app is extremely useful. I give it a 4/5 - I hope my suggestions are taken into consideration, as after that I think this app would be completely perfect. One other thing: Though I think that for iPhones the feature shouldn't be added, since it would be practically impossible to make anything, the regular Scratch editor as-is would be nice to have on the iPad version of the app if it is made. This would spare the inconvenience of having to switch to the browser on an iPad whenever you'd want to make a project.
The search function currently does not work. I can’t even view my own projects or profiles with this. Also at the top of the ‘What’s Happening’ tab at the top right corner, hitting the ‘More ->’ button crashes the app for me. Playing projects on this is very hard, as they can appear to be a bit small. There’s no way to “full screen” a project to make it appear bigger. Don’t get me wrong. I like the idea of this app, but I think it still needs some work for it to be actually useful.
As a scratcher, I enjoy being able to see my messages with ease without having to constantly log onto a spare computer when I’m not home. My only gripe with the app is that projects won’t play when the green flag is pressed. They’ll finish loading don’t get me wrong, but for some reason the project won’t actually play, which is a shame b/c I really wanted to try out the Turbowarp features within the app. Dunno if it’s a bug within the app or if it’s just my phone itself, but hopefully the devs can fix this very soon. Still overall a pretty good app nonetheless, would highly recommend!
Itchy is a third-party client for Scratch. Read messages, interact with projects, leave comments, search content, and more, all in a beautiful and eas...