Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Haashim Malik · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What is a scoop? Why does the app only allow you to measure how much food you weigh you dog in scoops? Why not at least cups? I weigh my dogs food in grams, if given the option to actually input a useful measurement other than “scoops” this might be a decent app.
I bought the subscription to share calories for my cat with my roommate and it does not work. They cannot see the pet even though the subscription clearly says that it will work for monthly. I understand that only monthly premium allows them to log but it says that monthly can allow them to view so the developer should fix this.
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| Name | Price | Type |
|---|---|---|
| Pawfolio Premium (Monthly) | $2.99 | Monthly |
| Pawfolio Premium Yearly Offer | $29.99 | Yearly |
| Pawfolio Premium Yearly | $29.99 | Yearly |