Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IOB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have come to USA on holiday and find that I cannot connect to IOB connect after facial recognition. It says no SIM found. But for SBI Lite Yono app it gets connected after facial biometrics . I wish IOB Connect can do something about it which will be useful for customers going abroad.
It worked for a few weeks, but now it asks me to register for the app. Once registration is completed, the first time I try to login, it de-registers the mobile number and I have to register again. It goes in circles. It is broken.
App logs me out after when i try to log in. I get an sms that number has been deregistered. Please fix asap
1. Enhanced User experience with new design 2. Easy to use and completely secure 3. Enjoy service like Balance Enquiry, Mini statement, Detailed State...