Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Prakhar Saxena · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s not perfect but it does give you what you ask. You just have to word it correctly
This app generates all kinds of really bizarre images which have nothing to do with what I ask for. I got a woman with three legs on my very first try. It will put isolated body parts, not connected to anything here and there, people fused to each other, and all kinds of other strange things. Then it shows ads with annoying music after only a few tries that produce nothing useful. The developers ought to realize that when I rerun an existing query it’s because the first result was no good. I guess this AI doesn’t learn once in production.
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