Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ChessLab · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For me, there’s a massive overemphasis on competition. When I go to a bar to play chess, I’m not trying to sign up for a swiss tournament. The magic of bar chess is in discussing and analyzing live over a beer or two. At the meetup I attend regularly, no one pays any attention to what the chessbar app says we’re supposed to be doing. It’s effectively useless, except that, to its credit, the meetup might not exist without it.
There aren’t many advertised chess nights in my city. This has been the first way I’ve met strangers to play over the board! Great friendly games with a bit of friendly competition.
It was just so fun to meet other chess players while traveling and to play in person. I tried it out in Brussels and I can’t wait to have it in the US.
The ChessBar app helps you find and join friendly, real-life chess meetups in bars, cafés, and other cozy spots near you, all for free. Whether you’r...