Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dhaval Kanani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I found this app on AppsGoneFree and so when I opened the app I found the AGF Offer banner which took me to the Lifetime Free offering. I confirmed the free purchase and it was successful, and yet these 3 things occurred: I received a notification that I had been charged $1.06, the Offer screen now said the offer was expired at the top but still had the big shiny “$0.00” button below it, and the app does not recognize me as a pro user and instead keeps showing me pricing options.
I may use it a tad differently tho… I am a musician, and off times,, I write songs which I record. Then I promptly forget the ‘words’ .. and they are lost, forever.. now I feed my music into BrainNote,, and it transcribes all my adhock lyrics into text … I have tried this with MANY text to speech programs, but they just never got it right! The music background seems to really effect transcription..I love this thing!
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