Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dhaval Kanani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Couldn’t even get through onboarding. Text was either falling off the screen or incomplete sentences. This is poorly used AI with no post-generation review and cleanup, or very terrible design. Either way, I’m not trusting someone to keep my body safe if they can’t even review the app to make sure it’s complete before publishing.
I think this has a lot of potential, but it’s got a few flaws that stop that in its tracks. That leaves the customer stop in their tracks, literally. First, during the on-boarding, the questions are half done. You will see “what is” and “how much” but it never tells what they are looking for. A few of those, though, you can see what they want. For instance: weight. The graphic shows lbs. no/brained on that one. You get to the part where it says “your personal workout plan in ready. That’s great. Now what? There is absolutely no buttons or slides that allow you to continue forward. For that matter, you can’t exit, either. Your only option is to swipe out at that point. 1 star for the attempt. It’s a useless app as it stands
This is the third app I’ve seen in the last week that has the exact same on boarding and interface, including the exact same errors. Everyone of them just keeps pushing ads at you. I don’t mean they look similar, I mean these are the same app, getting shoved out over and over under Different names.
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