Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dhaval Kanani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Getting tired of this ruse (or oversight), which happens over and over: A developer says right on its app page IAP info “PREMIUM $0.00” (or words to that effect), yet there is no such offer when I download the app. Isn’t this FALSE ADVERTISING? Developers, please quit making these fake offers or I’ll continue giving 1-star reviews.
I am very excited about this app
The weight is in pounds. The target weight is in kilograms. The height does not show inches. It goes from 5.9 to 6.0.
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