Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christian Healthcare Ministries · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They did a great job paying my bills.
This does not work on an iPad. Fortunately their website still works to submit medical bills for reimbursement.
I hoped it would be simple to submit files for reimbursement…it isn’t. After spending time filling out and uploading files, when I hit “submit” nothing seems to happen. Quite frustrating and no direction on what else I should do in order to submit it. Should have tried the old method via the website I guess.
For Christian Healthcare Ministries members - find membership information, submit medical bills for reimbursement, access resources, refer friends and...