Lately: Be On Time

Erik MacInnis · iOS

Lately: Be On Time

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Lately: Be On Time screenshot 1Lately: Be On Time screenshot 2Lately: Be On Time screenshot 3Lately: Be On Time screenshot 4Lately: Be On Time screenshot 5Lately: Be On Time screenshot 6Lately: Be On Time screenshot 7Lately: Be On Time screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Lately: Be On Time Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.6 ★(46)

Rating Distribution

4.6
★★★★★
46 reviews
5
7%
4
0%
3
4%
2
2%
1
87%

Top Countries

🇹🇼 TW🇻🇳 VN🇷🇺 RU
Reviews (3)▼
★★★★★joshsa472/16/2026
More aware, less stressed

Great concept paired with solid execution + support. I tested for 1 week, ran into a couple issues with sync (because of my settings), and got quick, clear help & support from the app’s maker. Since then, I have had no issues, get all the benefits, and am running with the app daily. I despise spending $$ on apps for the most part, but I’m happy to purchase a lifetime license with Lately and support this dev. Brilliant!

★★★★★Apple.Enjoyer2/4/2026
Paid for lifetime premium bc it’s WORTH IT

If you’re the kind of person who DEEPLY wants to be on time, starts early, gets everything ready, and then gets sidetracked with a task or emergency at the last second and ends up embarrassingly late no matter how hard you try — please, please try Lately app. I’ve been using this app regularly since I discovered it a few months ago and it’s truly been lifechanging. I’m the kind of person who is often an HOUR — yes, 60+ MINUTES — late to everything — but not for lack of trying! I used to cry regularly in my car on the drive over out of frustration because I felt like I was trying EVERYTHING — alarms, visual timers, and even peer pressure by asking my bf to rush me. Lately’s progress bar, time left before leaving, and reminders to get ready combined SHOCKED me bc I realized I had to be out the door much sooner than anticipated. It also made me realize I have an intense time blindness problem lol. Now I’m approximately 20 minutes late everywhere I go, which is still not ideal — but it’s a 40 minute improvement and I’m very thankful to this app for making it happen for me! 2026 goal is to start being EARLY 😤❤️

★★★☆☆JoJo :):)1/11/2026
Current Glitch

I use this app everyday and I have for a couple months now. Currently i’ve been having a glitch where i’m getting notifications for events I have that day but when I go into the app the event i’m getting notifications for is gone. Like the app hasn’t been showing me my events for the current day and I even checked to see if they’d be under “past” but they aren’t there either. So i’m getting leave time notifications for the event but can’t see it in the app on the day. Which has been frustrating and been over a week now. I’ve been checking every day for an app update and there hasn’t been one

Version History (32)▼
3.3.119/9/2026
3.3.108/7/2026
3.3.97/21/2026
3.3.86/10/2026
3.3.75/17/2026
3.3.65/1/2026
3.3.54/10/2026
3.3.43/13/2026
3.3.32/9/2026
3.3.21/29/2026
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (13)▼
EnglishFrenchGermanIndonesianItalianJapaneseKoreanPortugueseRussianChineseSpanishTurkishVietnamese
App Details▼

You know that feeling when you look at the clock and realize you should've left 10 minutes ago? Yeah. Me too. That's why I built this. Lately is a la...

iOS App ID
6740748815
Content Rating
4+
Min OS
18.0
Size
228.3 MB
In-App Purchases
Yes
Publisher
Erik MacInnis

In-App Purchases (3)

NamePriceType
Monthly Subscription$4.99Monthly
Yearly Subscription$19.99Yearly
Lifetime Subscription$24.99One-time