Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pritishaben Bipinbhai Patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Obviously you have to include ads to make any money but you should really be reviewing who is actually advertising on your app. The first thing I see when I open the app half the time is an ad saying my “account has been hacked after visiting adult websites” or “a new version as been released, CLICK HERE” and then it of course directs me to click a link and download something that’s probably malicious. Stop giving bad actors a platform to run scams on and I’ll download this again and give a better review. Until then I have to delete the app, and hopefully warn others from possibly falling for these blatant phishing attempts.
There are so many adds, it’s a government site and app, and there are adds between every single scream, always one at the bottom of the scream, forced adds between getting the form and submitting it. It is completely unacceptable for a federally required software for any collage application. Not to mention the insanity of the pure volume and obnoxitude of the adds given. If this wasn’t federally required for my benefits and in general I would actively boycott this and all things and systems like this.
DISCLAIMER:- It is important to note that this application is not intended to impersonate the identity of any government agency, government or any co...