Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yatts LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I visited this company’s sponsored booth at New York Empire State Tattoo Expo and was extremely disappointed with how it was managed. I flew out to see an artist I have received many tattoos from. This company did absolutely the bare minimum possible to support its artists. They make them sign a contract stating they have no obligation to support the artist in their accommodations or assistance during the show. This led to a variety of problems when we showed up and our tattoo artist couldn’t tattoo safely and properly. My girlfriend even had to cancel her appointment the last day of the show. Most alarmingly, the father (funding partner) and the son (CEO lol?) wouldn’t even respectively acknowledge or listen to our feedback on how to make things better for the customers and clients. If you are a tattoo artist, it would be in your best interest to stay away from this company and do not recommend them in any way.
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