Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kayana World Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app as suggested by the restaurant in Huddersfield - when I searched for the said restaurant it could not be found! 1-star app, 5-star fish & chips!
I downloaded this app and placed an order to collect from my local branch of Mother Hubbard’s (in East Ham, London). When I arrived, the branch told me they knew nothing about an app. Had to reorder my food (and wait). Currently raising a dispute with my credit card provider to recoup the money I paid through the app, as I have effectively paid twice for my food.
First release of our app, designed to make ordering food easier. Order from your favourite place from your home. User-friendly interface for a seamle...