Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sebastien Castiel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have used a few times and found it very useful. My preferred split bills app.
I love this app. To me it is very intuitive and straight forward. I’ve only used it with me entering all the expenses, but I see that you can “Share group”, so maybe I’ll give that a try next time. So nice to not be bombarded with ads or to not have my entires limited to 2 per day (Splitwise!).
I downloaded this app because I was tired of using Splitwise and all the ads to upgrade to the pro version and read about this free app on Reddit. Unfortunately, this app didn’t work. First, you enter the date of purchase and it saves incorrectly (it’s a day ahead). Second, I finished adding in all expenses for a trip (right now only things that I paid for) which are over a thousand dollars and it says the other person only owes me $129… I really wanted to love this app, it’s functionality just isn’t there yet.
Spliit splits shared expenses without asking anyone to sign up. Create a group, add the people in it, and send the link. Everyone who opens it sees t...