Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Backswing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
i’ve always hated doing google searches for any available times switching between multiple sites. Backswing seems to do it all in one place. great app, kept it real simple with a clean design, appreciate that you only charge when booking, i don’t mind that at all. I do wish you had a simple course description (yds, par, rating), could be a simple click of a link to keep the UI clean.
Love the idea that I don’t have to sign in to multiple courses to find a tee time and can see available times in one place, but it simply doesn’t work. When you sort by “Saturday” the results are for today. When you sort by “morning”, “18 holes”, it shows only today, so no matter what you can only filter by today and then have to open the course and click through by day to see if there is availability when you wanted it. The UX UI is so frustrating, just go to the course websites… it’s easier.
One of my biggest headaches is having to sign in to multiple accounts on multiple websites to find and book a tee time with my buddies. This skips all of that having everything in one place and I never have to remember another password. Also nice to split pay and not chase venmo payments from friends.
Book golf tee times, invite your group, and pay together — all in one app. Backswing makes it simple to find and book tee times across multiple golf...