Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sam Beckman Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wallpapers look really cool. Haven’t bought paid upgrade yet but thinking about it
Nice app with high quality wallpapers and digging the one time purchase pricing, but I’ve been using it for about 15 mins and it’s crashed on me three times while scrolling the wallpapers. Crash issues aside, nice app out of the gate.
I was going to pay for the app but when I scroll through the wallpapers after a while the app keeps crashing. And I have to start all over. How am I able to see all the wallpapers if the app keeps crashing.
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