Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Underground Music Showcase · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app seems to have gotten better in the last 10 years. Very useful for putting your own schedule together and reminding you when the artist you want to see you’re going on, but the map is not great
sign in password requirements not indicated but showstopper if you can’t figure them out; just updated and maybe now the day of the show is actually showing when you look at a show; dozens of error messages at the bottom of individual show and artist pages; search useless just pulls up page of error messages; wish I could know who the contract developer of this app was so that I could avoid all their apps
Can’t wait to use the new all this weekend! The my schedule feature is awesome.
Your all-access guide to UMS, right in your pocket. Plan your perfect festival weekend with the official Underground Music Showcase app. Browse the f...