Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Soho House · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Always a great vibe at SH Nashville, although many of the furnishings are showing wear and tear where the fabric is fraying badly, which is very embarrassing when bringing guests for a visit. And while SH uses the European model for service where you do not have one dedicated server, it can be so ridiculously slow to get an order in once you sit down or any type of follow up at the table or busing of the table. Again, embarrassing when hosting guests and you are on a schedule to get in/out. Not sure how many times I have made this part of a review. Most all of the members feel this way. But since you asked, I will bring it up again.
This app is incredibly frustrating. I love the experience of our Houses, but the app makes it super difficult to plan or schedule events across different clubs. I can only book events at two of the Houses in Los Angeles, and all others appears as “House Members” only without allowing me to book them, even though I’m a House member. And of course, reaching out to support or membership goes nowhere unfortunately.
Ugh. For something that is supposed to be a luxury service/club, the app and online experience is consistently terrible. Sure they make look pretty but the functionality is spotty at best. The house I like to stay at routinely shows no availability for six months at a time - yet send them an email and you find it’s actually incorrect and there’s tons of availability. How and why does this keep happening? Constantly showing incorrect information makes the app totally irrelevant. Also - why are you sending me an email link to sign in when it’s fewer steps to just use your password and pretty much every phone and computer gives you the option to save that information.
The Soho House App Book tables, events, screenings, fitness classes, and bedrooms in the Houses. Get updates on the latest news from the Houses and c...