Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trinidad and Tobago Electricity Commission · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You could submit a report of a power outage in the beginning when the app was first launched and you’d get a follow up response, now you don’t probably because there’s so many power outages now. TTEC is so unreliable now, so many power outages now in an area that shouldn’t really be having them.
Usually the app is ok. But today it’s forcing me to the store and the store doesn’t indicate an update to be made. Tapping open doesn’t route back to the app - it routes back to the notice “new version available”.
I used to be able to pay my bills through the app but within the last few weeks whenever I attempt to do so I receive a notice that there is a “newer version of the app, go to app store to update.” To my pleasant surprise, there is no update and now I cannot use the mobile app to pay. Upgrade TTEC??
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