Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗12 Minute Athlete · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this app because I wanted to use my watch exclusively without my phone. That promise is partially delivered. The phone needs to be in range to start any workout. There's no way to add the app to your watch homescreen. You'd think they'd program that so you use it more. It's unclear how to stop or pause a workout - Maybe this by design? Eh. The redeeming factor is the workouts themselves. The content of them and the portion of the UI while you're doing the workout
This App is more of a “trap” instead of a freedom individual workout. You pay $2.99 for just an already set 12 minutes or a 16 minutes workout that you cannot edit nor change workouts etc. In order words, if you don’t like that 12 mins or 16 mins workout this app is pretty much useless. I think you should be able to set your own exercises from the ones available and create your own workout. So if you want to have more of a freedom, you have to spend even more money and purchase one of their “workout packs” which will unlock more workouts. But once again, they are all already set workouts so if there’s one in that workout pack you can’t do because you don’t have the equipment needed, you can’t substitute it or change it for another one. Also, you can’t view the exercise packages BEFORE buying a pack so if you don’t end up liking that workout pack, you’re once again screwed. You should be able to see what you’re buying first!!! They also offer types of programs and a monthly and annually programs. At the end of the day, the main idea of this app is to be a business trap rather then a workout app. I would love my money back for the app and packs I bought. Not happy.
I love this app, and workout routine. Minimum equipment and time, high intensity, excellent results. Just enter you equipment, shake your phone, and get a randomized workout. Super easy. The only reason I give it 4/5 is because I’d like to be able to adjust the work/rest intervals. It defaults to either 50 on / 10 off or 30 on 10 off. I.D prefer 15-25 of rest.
Get in the best shape of your life today. No excuses! 12 Minute Athlete is a high intensity interval training (HIIT) regimen of incredibly effective...
| Name | Price | Type |
|---|---|---|
| Upper Body Strength Workouts | $0.99 | One-time |
| Boxing HIIT Workouts | $0.99 | One-time |
| Beginner HIIT Workouts | $0.99 | One-time |
| Apartment Friendly Workouts | $0.99 | One-time |
| 4-Minute Tabata Workouts | $0.99 | One-time |
| Strong Core Workouts | $0.99 | One-time |
| Super Athlete (Monthly) | $3.99 | Monthly |
| Super Athlete (Monthly) | $9.99 | Monthly |
| Super Athlete (Monthly) | $9.99 | Monthly |
| Super Athlete (Annual) | $99.99 | Yearly |