Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Applied Research Associates · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m surprised this app has not been updated with COVID-19 or emergencies regarding virus outbreaks. Also user interface is off on my iPad Air 2. Overall this app is a great idea and has great information, however there is definite rom for improvement and dire need of updates regarding to current events that would pertain to this app.
Presents info readily available via most EM websites. No location services used to provide valuable local info for members at home or while traveling.
Font is too small and info might be too wordy per screen. Spread the data out and add more pictures throughout. I would make the section for my personal info and emergency plans look different than the basic disaster info buttons, just to differentiate that this is my specific data that I added, not some generic app info.
The Air Force Civil Engineer Center, Emergency Management Division (AFCEC/CXR) has produced a new product the Air Force “Be Ready” Mobile App. This ap...