Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Air University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App needs to be updated to be able to update on iPad and iPhone. I prefer to view horizontal, but app doesn’t rotate. Also the sizing does not auto adjust and it is way to large for the screen of even my 12” iPad Pro.
The Official Air University App. Air University, headquartered at Maxwell Air Force Base, Alabama, is a key component of Air Education and Training C...