Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sutra Fitness, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No matter what your age, fitness level, or workout experience, this is a welcoming place to hang. You can take LIVE classes like strength, stretching, yoga, and barre with the option to turn on your camera so you get guidance and form tips from a certified trainer who’s watching *you*, not trying to cue you while they’re trying to remember and perform the moves themselves. Class sizes are small so you’ll never feel like merely a number on a leaderboard, and the TNFT Teammate community is super-supportive and fun - especially great company in walking classes!
The trainer and teammate interaction is one thing that makes this fitness app so unique. The trainers can watch you (if you choose to turn your camera on) and offer modifications for your needs or abilities. The teammates cheer each other on through the chat feature. Even if I can’t make it to a live class, I still feel connected in the recorded version. They have a wide variety of classes to choose from (Pilates, yoga, strength, walking, stretch, etc,). You can join challenges, too, which are always well planned and fun. 1:1 personal training is also available. With TNFT I’ve found my “fitness groove”.
I love this app so much! What makes it so amazing to me is the option to have your camera on or off during live classes. With my camera on the trainer can see me but not the other participants. I am not in the best physical condition and the trainers are always so positive and encouraging and do such a great job of suggesting modifications so that I get an effective workout, never once have I been shamed or ignored. Instead there is always encouragement and positivity that makes you want to come back to class again and again. Just recently I joined their You Anew program that is available to purchase within the app and I am loving the program and the changes I am already seeing in myself. I see myself using this app for many years to come.
TNFT - The Next Fitness Thing. Discover a fitness revolution with The Next Fitness Thing, where wellness experts and a supportive community create an...