Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Young Mens Christian Association of Greater Cincinnati · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Once you enter login information the app will cycle and crash. Repeated attempts to reopen the app will see the app cycle and crash. When you submit information no GUI/UX popup indicates that a request is processing which leads to multiple submissions. Removing and redownloading the application does not fix the issue with logging in.
There doesn’t seem to be any point in even opening this app. The old app was fantastic but this one never even lets me log in. If by some miracle I do log in, there isn’t even a good reason to use it. I can’t sign up for classes or lane swimming. If you can keep your membership card in the Apple wallet, then this app is superfluous
When classes are signed up for by a member that is not the primary member they only show up on there schedule when you are looking at the primary member. When I have classes scheduled they don’t show up under my name. Needs to be corrected. Over all the app seems to be decent.
YMCA of Greater Cincinnati members can use the email address attached to their membership to log in to the MyY App and gain access to reservations, sc...