Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FSC Franchise Co · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
New update: The main problem is the app does NOT tell you if you’ve made a mistake when logging in. If you enter an invalid brew crew id or email it just loads the app and tells you you have no beers. Apps need to tell the user if they have entered invalid ids otherwise it just looks like you have no data. It would also be nice the be able to associate an email with a brew crew id. I can currently only log in with the brew crew id which I don’t always have at hand. The older version used to keep track of which beers you tried. This is important since you earn points for trying each different brew so you want to try as many different things as possible. The new version just does’t show anything. You get a list of all beers and i guess in theory it should show you if you’ve tried it but there are two problems. 1. It shows all beers they have ever offered. I guess you’re supposed to look through the list then check if you’ve tried it. This is way too long a list for this to be practical. 2. It does NOT show if you’ve tried it.
As one review stated, it would be great to use the app itself as a means of checking in rather than the card itself. Recently I've also noticed that when I check beers I've tried, it lists ALL of their beers. And when I look at new beers...nothing is listed. It would be quite a task, but finding a way to see what beers are available at your local brass tap and then ticking them off for flights or saving them so you can order more quickly when you arrive would be helpful too. As of right now, the app is just a glorified version of the web based app.
Excellent features, allows you to select your favorite Brass Tap, shows the beers available, and will even alert you when they tap a new beer!
The Brass Tap App. Browse thousands of beers and discover new ones that match your preferred brew characteristics – including style, ABV, color, clari...