Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dmitrii Kuchin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ever wished a random key you played was always magically in tune with the melody? I know, I did. The keys work as a kind of a music box where each press evokes the next chord of the accompaniment and adds some satisfying note of melody on top. The sound of the instruments is soothing and keys pleasantly light up. There are a few options for a simple/full scale, major/minor as far as I can tell, and of course the night mode. I love the tasteful minimalistic design and overall it offers a fun musical experience rather than simply playing a song.
Imagine an orchestra where the musicians know exactly what notes you will play before you even start. And they play the most beautiful orchestration,...